Soho Syndicate
A syndicate is defined as a group of people or companies gathered for a common purpose.
Soho Syndicate expands on that definition through creating teams driven by purpose and goals, rather than geography or structure from our international network of experts in media, entertainment, marketing, advertising, data, adtech, martech and insight.
Syndicate teams are customized to each client brief with a flexible retainer to support ongoing and changing requirements, and can also be created for ad hoc projects that require quick response.
To find out more about Soho Syndicate or to discuss a potential opportunity to partner with our team contact Michael Toedman, Managing Director.
Media
Adtech
Marketing
Advertising
Technology
Entertainment
Media is no longer a destination. Consumers and users expect their favorite content and/or entertainment to be multi-channel and integrated. And interaction with brands should be omnichannel & designed such that users find the combination more efficient and complimentary.
SOHO SYNDICATE provides advisory and consulting in:
sales development and commercial strategy for fast growth and international businesses primarily in media, marketing and entertainment
business acceleration and integration for digital and data platforms
creative branded content solutions including strategy, creative, content, and performance analysis
innovative marketing, media planning and buying
sourcing & managing collaborative partnerships
thought-leadership and professional development programs
and a global syndicate of specialists in revenue, marketing, media, entertainment, technology, advertising, communications, brand strategy, design, digital, animation, video, mobile and many other specialist services
Brand & Strategy
Unlocking hidden brand and marketing value through positioning. Our strategists will get to the essence of your branded offering and the true value it brings to your audience and express it to connect to a bigger audience and stand out from your competition.
Understand the role of branded content in your marketing mix and how to use it strategically to deepen your existing relationships and expand to new audiences.
Our Clients
Management
MICHAEL TOEDMAN
is founder and Managing Director of Soho Syndicate, an independent advisory in media, entertainment, and marketing services. Michael is a global media and advertising executive who has held senior commercial roles at Kantar (WPP), BusinessWeek, and Euromoney. Michael's also an industry leader who has served on the global board of the International Advertising Association (IAA), as President of the IAA in the UK and Hong Kong, and as consultant/advisor to many other major industry associations. Specialties include media, commercial and digital strategy, entertainment, data management, social media, content marketing, international marketing, business development, executive events, sales management and sponsorship.
JENNIFER WIRTH
is a brand communication strategist with a specialty in understanding audience and cultural insight that nurtures deeper customer relationships, expands businesses to new audiences, and delivers impact to break through today’s clutter.
Her work with Kellogg’s, Unilever, Verizon, Best Buy, Kraft, HSBC Bank, Reckitt Benckiser, and McDonald’s brought fresh insight that inspired behavior changing ideas across every age group. She also works with business to business brands such as Deloitte and Lloyds Bank. She has 15 years of experience across the U.S., London, and Hong Kong.